"bro… let's make a brand bro…"

nice thought! but did you know brands & businesses are different? businesses satisfy bottom lines. brands are born to live a “life”. much like most things that call themselves “alive”, brands too must have personalities, traits, mannerisms, tonality & attitudes.

brand mentoring is where i adopt baby brands, and do what daddy does – feed it generous morsels of ethos & aesthetic – and carve out a “brand personality” that shall help it to sustain itself for a significant part of its lifetime.

what does it include & how much will it cost? a little less than reinventing the wheel … but, for those who still need to know: